Maikel Bouricius nieuwe Chief Commercial Officer van immersion cooling-specialist Asperitas

Asperitas krijgt een nieuwe Chief Commer­cial Officer. Maikel Bouricius volgt Peter Uelen op, die als adviseur aan het bedrijf verbonden blijft. Lees meer hierover in onder­staand Engels­talig bericht.

Part of the original core team of Asperitas, Maikel Bouricius will now take over from Peter Uelen, who had joined the mana­ge­ment team for an interim period in 2020 as Chief Commer­cial Officer. This was part of the Asperitas scale-up project, with Peter on board to further structure and develop the team members. Moving forward, Peter will remain involved as an advisor to the Mana­ge­ment Team. A crucial member of the Mana­ge­ment Team since 2017, Maikel firstly led the marketing depart­ment, latterly leading the business devel­op­ment acti­vi­ties. Knowing the inno­va­tive company from inside out, Maikel has been key to the imple­men­ta­tion of several miles­tones for Asperitas since its intro­duc­tion to the market. Maikel has driven the part­ner­ship with Shell for immersion cooling, helping them to earn their status as one of the leaders in immersion cooling fluids.

Speaking of the leader­ship tran­si­tion, Rolf Brink, Asperitas Founder commented: “I am excited for Asperitas to enter this next phase and I’m proud of what has been achieved with the new strategic investor. Peter’s stellar contri­bu­tions have been key to our scale-up, ensuring the team is prepared for the year ahead. I have seen the Commer­cial team go from strength to strength and I am confident it will continue to flourish over the next year, with 2022 bringing new and exciting chal­lenges that Maikel will lead with absolute vigour.”

Peter, alongside Maikel, has added suppor­ting partners to the Asperitas ecosystem and has contri­buted to the success of the recent invest­ment round. The new strategic investor is set to spearhead the company’s next step for immersion cooling, where early adopters are now being clear about their requi­re­ments and demand.

“We are now at the stage to focus on product inno­va­tion,” explains Maikel “For the last 12 years, my career has developed around sustai­na­bi­lity and inno­va­tion for the data­centre industry and its users. With that expe­rience, the expecta­tion is to bring addi­ti­onal value in the next phase of the company.”

Asperitas is set to have even more substan­tial growth within the company over the coming year. To help shape the future of sustai­nable data­cen­tres now, the award-winning company is conti­nuing to seek indi­vi­duals with various skillsets to become key members of the Asperitas story.